I remember when I was in high school in a class called “Computer Applications” we learned about a new trend called “E-Commerce.”
Hold up. People are selling things through a COMPUTER?? Crazy.
Well, needless to say commerce has continued to change and progress. These new innovations have led to great benefits for both consumers AND businesses.
Buying something you want or need as become more convenient than ever for you and I. We have access to hundreds of user reviews online to make sure we are making the right decision, we can check out at stores without even going to a cash register or using a credit card, and it’s easier than ever to follow the brands and products that we love.
Businesses also have plenty to gain. They have more information than ever about their customers thanks to data collected through e-commerce and have access to feedback about their products through e-commerce platforms, review systems, and social media.
There are countless examples of this “Smarter Commerce”, and the definition of “Smarter Commerce” is different for every consumer and every business. IBM realizes this and has invited me, and a number of other folks, to share how we see Smarter Commerce play out in each of our lives over the next month. I’ll be tweeting examples of Smarter Commerce periodically using the #MySmarterCommerce hashtag (feel free to do the same). I’ll be starting a Tumblr to go more in depth on some of the cooler examples. Finally, you may see a guest post or two on here about what Smarter Commerce means to them.
I’m excited to see what examples I come across in my life over the next month, especially since I will have two big trips to Las Vegas and California for work, and hope that you’ll enjoy joining the conversation on #MySmarterCommerce, as well!
Disclaimer: While IBM is not directly compensating any participants, it has offered an Amazon gift card to help each of us better share our #MySmarterCommerce experiences. Outside of staying away from politics, religion, etc., they did not provide any direction on what to post or not to post. I wouldn’t participate if this weren’t a topic I were genuinely interested about.
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