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You're Invited to JoePa's Party!

Check out what we’re putting on at Sports Media Challenge on behalf of a certain JoePa. We’re holding a virtual birthday party for him (he turns 82 on Sunday!) Go and submit videos, pictures, or stories about JoePa and be entered to win free prizes! Click on the icon in this post to check it out.

This idea we’re helping implement shows the power of social media as a marketing tool. All of this was put together less than two weeks before JoePa’s actual birthday. Little time, virtual zero cost, and high effectiveness. That’s just what the doctor ordered! Visit the Buzz Manager blog for a more detailed look at the concept by Kathleen Hessert, President of Sports Media Challenge. Enjoy!

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