Comments on: Use the Force http://www.jackieadkins.com/2009/05/04/use-the-force/ Conversations on Marketing and Social Media Fri, 03 Feb 2012 02:49:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Analogous Friday: Dude Perfect | The Curbside Marketer http://www.jackieadkins.com/2009/05/04/use-the-force/comment-page-1/#comment-319 Analogous Friday: Dude Perfect | The Curbside Marketer Wed, 18 Nov 2009 02:19:08 +0000 http://jackieadkins.wordpress.com/?p=92#comment-319 [...] There’s been some heated debate on whether or not these videos are legit. Well I’m here to tell you it doesn’t really matter because it looks pretty dang real, enough so to get the attention of people all across the nation. It’s the same with marketing any sort of product. It doesn’t matter if your product actually is the “best” product on the market, it only matters if it’s perceived as the top product out there. Wanna know more? Check out how you can use “the force.” [...] [...] There’s been some heated debate on whether or not these videos are legit. Well I’m here to tell you it doesn’t really matter because it looks pretty dang real, enough so to get the attention of people all across the nation. It’s the same with marketing any sort of product. It doesn’t matter if your product actually is the “best” product on the market, it only matters if it’s perceived as the top product out there. Wanna know more? Check out how you can use “the force.” [...]

]]> By: Proof I’m Not an SEO expert « That’s All I Have To Say About That http://www.jackieadkins.com/2009/05/04/use-the-force/comment-page-1/#comment-27 Proof I’m Not an SEO expert « That’s All I Have To Say About That Sat, 11 Jul 2009 19:21:42 +0000 http://jackieadkins.wordpress.com/?p=92#comment-27 [...] we have a total of 192 views based on that search term. How is this possible, you ask? It’s all thanks to this post. If i only knew what I was getting myself [...] [...] we have a total of 192 views based on that search term. How is this possible, you ask? It’s all thanks to this post. If i only knew what I was getting myself [...]

]]> By: Jackie Adkins http://www.jackieadkins.com/2009/05/04/use-the-force/comment-page-1/#comment-18 Jackie Adkins Thu, 14 May 2009 01:18:28 +0000 http://jackieadkins.wordpress.com/?p=92#comment-18 Matt, Thanks so much for your comment and glad you came across my blog! Interestingly, my most recent post kind of builds off this one in that even if your perceived as king of your product category, you do need to continue to R&D and improve your product, because this perception can only carry you so far. If you don't do this, reality is going to catch up with you and people's perceptions will change as they realize you're yesterday's product. Regardless, the power of perception is incredible and makes marketing that much more important! Matt,

Thanks so much for your comment and glad you came across my blog!

Interestingly, my most recent post kind of builds off this one in that even if your perceived as king of your product category, you do need to continue to R&D and improve your product, because this perception can only carry you so far. If you don’t do this, reality is going to catch up with you and people’s perceptions will change as they realize you’re yesterday’s product.

Regardless, the power of perception is incredible and makes marketing that much more important!

]]> By: Matt http://www.jackieadkins.com/2009/05/04/use-the-force/comment-page-1/#comment-17 Matt Sun, 10 May 2009 11:55:29 +0000 http://jackieadkins.wordpress.com/?p=92#comment-17 I couldn't agree more Jackie (stumbled across your blog through Ryan Stephens, FYI). Perception is key in the world of marketing. I love the lightsaber analogy (and not only because I love Start Wars + Light Sabers are bad ass!) - but so many people/companies get caught up in how they have to make their product better than the competition - and while that is important in it's own right (to have the best product) - you can have an inferior product and market the hell out of it, increase the brand perception, and be made in the shade. Simple and well put - love this post, and I look forward to reading more from you (just subscribed to RSS). Cheers! I couldn’t agree more Jackie (stumbled across your blog through Ryan Stephens, FYI). Perception is key in the world of marketing. I love the lightsaber analogy (and not only because I love Start Wars + Light Sabers are bad ass!) – but so many people/companies get caught up in how they have to make their product better than the competition – and while that is important in it’s own right (to have the best product) – you can have an inferior product and market the hell out of it, increase the brand perception, and be made in the shade.

Simple and well put – love this post, and I look forward to reading more from you (just subscribed to RSS). Cheers!

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