Smores + Facebook = Coleman

I was sitting here watching the tube the other day and saw a commercial that piqued my interest. It’s an ad for Coleman outdoor products. Take a peak:

My first thought was I can see all of the pre-pubescent teens on MySpace running to the store to buy Coleman products right now. But in all seriousness, I really liked how this commercial took the hot topic of social networking and said “oh yea? we invented that junk!” Outdoors activities and the Internet are definitely worlds apart (at least until the iPhone gets an app for that…), but Coleman was able to still use the hype surrounding social networking to make people’s ears perk up. Merging the “here and now technologies with the old timey video was beautiful…

However, what I would add to this is the question of: why didn’t Coleman take it further? If you’re talking about social networking in your commercial in an effort to get the attention of people using it, why not go ahead and get active in social media? I did find that they have a Facebook fan page, which is a good start, but it had a very corporate feel to it, not very genuine.

I’d suggest that Coleman somehow find a way to talk about their form of social networking through social networking and social media channels. Maybe it’s asking people to submit pictures of their old-fashioned social networking moments on their Facebook page or on Twitter. Maybe on the Coleman website they make a cool page where a campfire is in the center with various tweets or comments from across the web surrounding it.

So now that you’ve had a chance to see the spot for yourself, what are your thoughts?

• Did you like the ad? Does it fit the Coleman brand?
• Do you think Coleman should embrace “modern” social networking and use it more?
• What are some of your own ideas as to how Coleman could utilize social media in their advertising?

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Check out @jackieadkins’s “Smores + Facebook = Coleman” – http://bit.ly/15VaU5

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