Comments on: I’m Very, Very Sneaky http://www.jackieadkins.com/2009/09/11/im-very-very-sneaky/ Conversations on Marketing and Social Media Fri, 03 Feb 2012 02:49:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jackie Adkins http://www.jackieadkins.com/2009/09/11/im-very-very-sneaky/comment-page-1/#comment-170 Jackie Adkins Sat, 12 Sep 2009 16:06:03 +0000 http://jackieadkins.wordpress.com/?p=421#comment-170 Haha I was just leaving that open for someone else to point out! You win! I'm with you though, Elisa. You can't kinda sorta try something this creative and pray it works. You have to commit to it all the way. In regards to Brady, I can only hope he tries it multiple times, and fails every single time :) Haha I was just leaving that open for someone else to point out! You win! I’m with you though, Elisa. You can’t kinda sorta try something this creative and pray it works. You have to commit to it all the way.

In regards to Brady, I can only hope he tries it multiple times, and fails every single time :)

]]> By: Elisa http://www.jackieadkins.com/2009/09/11/im-very-very-sneaky/comment-page-1/#comment-169 Elisa Sat, 12 Sep 2009 15:01:39 +0000 http://jackieadkins.wordpress.com/?p=421#comment-169 Oh, come on...there's no pun on a QB-sneak here? It's just begging for it, even if it isn't totally creative! I think one of the biggest parts to taking creative risk as this QB (and I'm assuming coach from the shouts of "Go go go" from the sideline indicate) is that you have GOT to be 100% confident and brazen in your strategy. If this player had faltered at all, had hesitated or had given up halfway thru the sneak the play would have been in vain. Instead, we are left with footage of a brilliant, albeit sorta deceptively sneaky, youth football play. You think Brady is pulling this footage to watch for the upcoming season? :-D Oh, come on…there’s no pun on a QB-sneak here? It’s just begging for it, even if it isn’t totally creative!

I think one of the biggest parts to taking creative risk as this QB (and I’m assuming coach from the shouts of “Go go go” from the sideline indicate) is that you have GOT to be 100% confident and brazen in your strategy. If this player had faltered at all, had hesitated or had given up halfway thru the sneak the play would have been in vain.

Instead, we are left with footage of a brilliant, albeit sorta deceptively sneaky, youth football play. You think Brady is pulling this footage to watch for the upcoming season? :-D

]]> By: Jackie Adkins http://www.jackieadkins.com/2009/09/11/im-very-very-sneaky/comment-page-1/#comment-168 Jackie Adkins Fri, 11 Sep 2009 17:54:57 +0000 http://jackieadkins.wordpress.com/?p=421#comment-168 Good point that not only does creativity attract business but it also makes people excited to work for you. Crispin is a great example. Few people make it big by copying what others do, you have to break away from the norm to leap past the competition. Good point that not only does creativity attract business but it also makes people excited to work for you. Crispin is a great example. Few people make it big by copying what others do, you have to break away from the norm to leap past the competition.

]]> By: Jake Rosen http://www.jackieadkins.com/2009/09/11/im-very-very-sneaky/comment-page-1/#comment-167 Jake Rosen Fri, 11 Sep 2009 17:52:01 +0000 http://jackieadkins.wordpress.com/?p=421#comment-167 I'm going to have to lock that in the archives, save it and eventually pull it out when coaching my unborn son in his pop warner football games. Creativity is truly key. I spoke with the head of a creative team in DC a while ago and he said that he has people lining up around the block to work with his team because they have proven that they are among the leading innovators in their industry. They don't have to sell their services anymore and they certainly don't have to give discount prices. Meanwhile a company that does the same old thing, even if they do it superbly still has to sell from time to time. The one problem here is that creativity might not last forever. At some point the ideation could run dry. I’m going to have to lock that in the archives, save it and eventually pull it out when coaching my unborn son in his pop warner football games.

Creativity is truly key. I spoke with the head of a creative team in DC a while ago and he said that he has people lining up around the block to work with his team because they have proven that they are among the leading innovators in their industry. They don’t have to sell their services anymore and they certainly don’t have to give discount prices. Meanwhile a company that does the same old thing, even if they do it superbly still has to sell from time to time.

The one problem here is that creativity might not last forever. At some point the ideation could run dry.

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