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	<title>Comments on: The Simple Side of Marketing</title>
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		<title>By: Jackie Adkins</title>
		<link>http://www.jackieadkins.com/2009/10/06/the-simple-side-of-marketing/comment-page-1/#comment-944</link>
		<dc:creator>Jackie Adkins</dc:creator>
		<pubDate>Fri, 09 Oct 2009 23:26:01 +0000</pubDate>
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		<description>Hey, Thomas, thanks for returning and leaving a comment! I&#039;m always excited when people step up and add to the conversation in the comments.&lt;br&gt;&lt;br&gt;I definitely agree with the point you brought up. And the best part is it fits within this post in that you&#039;re aiming for changing their behavior! Looking forward to more of your comments in the future.</description>
		<content:encoded><![CDATA[<p>Hey, Thomas, thanks for returning and leaving a comment! I&#39;m always excited when people step up and add to the conversation in the comments.</p>
<p>I definitely agree with the point you brought up. And the best part is it fits within this post in that you&#39;re aiming for changing their behavior! Looking forward to more of your comments in the future.</p>
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		<title>By: Jackie Adkins</title>
		<link>http://www.jackieadkins.com/2009/10/06/the-simple-side-of-marketing/comment-page-1/#comment-390</link>
		<dc:creator>Jackie Adkins</dc:creator>
		<pubDate>Fri, 09 Oct 2009 19:26:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackieadkins.com/?p=513#comment-390</guid>
		<description>Hey, Thomas, thanks for returning and leaving a comment! I&#039;m always excited when people step up and add to the conversation in the comments.&lt;br&gt;&lt;br&gt;I definitely agree with the point you brought up. And the best part is it fits within this post in that you&#039;re aiming for changing their behavior! Looking forward to more of your comments in the future.</description>
		<content:encoded><![CDATA[<p>Hey, Thomas, thanks for returning and leaving a comment! I&#39;m always excited when people step up and add to the conversation in the comments.</p>
<p>I definitely agree with the point you brought up. And the best part is it fits within this post in that you&#39;re aiming for changing their behavior! Looking forward to more of your comments in the future.</p>
]]></content:encoded>
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		<title>By: Jackie Adkins</title>
		<link>http://www.jackieadkins.com/2009/10/06/the-simple-side-of-marketing/comment-page-1/#comment-243</link>
		<dc:creator>Jackie Adkins</dc:creator>
		<pubDate>Fri, 09 Oct 2009 17:26:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackieadkins.com/?p=513#comment-243</guid>
		<description>Hey, Thomas, thanks for returning and leaving a comment! I&#039;m always excited when people step up and add to the conversation in the comments.&lt;br&gt;&lt;br&gt;I definitely agree with the point you brought up. And the best part is it fits within this post in that you&#039;re aiming for changing their behavior! Looking forward to more of your comments in the future.</description>
		<content:encoded><![CDATA[<p>Hey, Thomas, thanks for returning and leaving a comment! I&#39;m always excited when people step up and add to the conversation in the comments.</p>
<p>I definitely agree with the point you brought up. And the best part is it fits within this post in that you&#39;re aiming for changing their behavior! Looking forward to more of your comments in the future.</p>
]]></content:encoded>
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		<title>By: thomasmcmillanjr</title>
		<link>http://www.jackieadkins.com/2009/10/06/the-simple-side-of-marketing/comment-page-1/#comment-242</link>
		<dc:creator>thomasmcmillanjr</dc:creator>
		<pubDate>Fri, 09 Oct 2009 00:53:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackieadkins.com/?p=513#comment-242</guid>
		<description>Jackie- First -nice blog.  Thanks for the tweet...I came back to read more. &lt;br&gt;&lt;br&gt;You could also look at marketing as a means of getting someone to incorporate your brand in whatever rituals they may have....how can you get someone to become emotionally invested in your brand where it becomes part of an experience they have and your brand enhances that experience.  (ie...look at the experience they are currently having...how can your brand improve that same experience to where it becomes an afterthought...it becomes part of the experience without them even thinking about it).&lt;br&gt;&lt;br&gt;Look forward to reading more.</description>
		<content:encoded><![CDATA[<p>Jackie- First -nice blog.  Thanks for the tweet&#8230;I came back to read more. </p>
<p>You could also look at marketing as a means of getting someone to incorporate your brand in whatever rituals they may have&#8230;.how can you get someone to become emotionally invested in your brand where it becomes part of an experience they have and your brand enhances that experience.  (ie&#8230;look at the experience they are currently having&#8230;how can your brand improve that same experience to where it becomes an afterthought&#8230;it becomes part of the experience without them even thinking about it).</p>
<p>Look forward to reading more.</p>
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		<title>By: Jackie Adkins</title>
		<link>http://www.jackieadkins.com/2009/10/06/the-simple-side-of-marketing/comment-page-1/#comment-235</link>
		<dc:creator>Jackie Adkins</dc:creator>
		<pubDate>Wed, 07 Oct 2009 11:51:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackieadkins.com/?p=513#comment-235</guid>
		<description>Yea when you put it this way it sounds really simple, but it&#039;s definitely not that simple to actually execute. Thanks for dropping in!</description>
		<content:encoded><![CDATA[<p>Yea when you put it this way it sounds really simple, but it&#39;s definitely not that simple to actually execute. Thanks for dropping in!</p>
]]></content:encoded>
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		<title>By: Danny Prager</title>
		<link>http://www.jackieadkins.com/2009/10/06/the-simple-side-of-marketing/comment-page-1/#comment-234</link>
		<dc:creator>Danny Prager</dc:creator>
		<pubDate>Wed, 07 Oct 2009 01:03:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackieadkins.com/?p=513#comment-234</guid>
		<description>Great point, you have really gotten to the heart of what marketing is about. While you have absolutely simplified marketing, changing consumer behavior is a complicated process-- especially in today&#039;s world of especially skeptical and picky consumers.</description>
		<content:encoded><![CDATA[<p>Great point, you have really gotten to the heart of what marketing is about. While you have absolutely simplified marketing, changing consumer behavior is a complicated process&#8211; especially in today&#39;s world of especially skeptical and picky consumers.</p>
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		<title>By: jakerosen</title>
		<link>http://www.jackieadkins.com/2009/10/06/the-simple-side-of-marketing/comment-page-1/#comment-233</link>
		<dc:creator>jakerosen</dc:creator>
		<pubDate>Tue, 06 Oct 2009 14:45:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackieadkins.com/?p=513#comment-233</guid>
		<description>Another common denominator would be conversation starting. I know this seems too simplistic, but every marketing campaign I can think of has a goal of generating interest/starting a conversation. I guess that ties into changing behavior, but it is a specific behavior.</description>
		<content:encoded><![CDATA[<p>Another common denominator would be conversation starting. I know this seems too simplistic, but every marketing campaign I can think of has a goal of generating interest/starting a conversation. I guess that ties into changing behavior, but it is a specific behavior.</p>
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	<item>
		<title>By: Jackie Adkins</title>
		<link>http://www.jackieadkins.com/2009/10/06/the-simple-side-of-marketing/comment-page-1/#comment-232</link>
		<dc:creator>Jackie Adkins</dc:creator>
		<pubDate>Tue, 06 Oct 2009 14:27:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackieadkins.com/?p=513#comment-232</guid>
		<description>Sounds pretty simple, huh? This was one of the only common denominators I could think of between marketing any product/service. Thanks for stopping by and commenting!</description>
		<content:encoded><![CDATA[<p>Sounds pretty simple, huh? This was one of the only common denominators I could think of between marketing any product/service. Thanks for stopping by and commenting!</p>
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		<title>By: jakerosen</title>
		<link>http://www.jackieadkins.com/2009/10/06/the-simple-side-of-marketing/comment-page-1/#comment-231</link>
		<dc:creator>jakerosen</dc:creator>
		<pubDate>Tue, 06 Oct 2009 14:01:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackieadkins.com/?p=513#comment-231</guid>
		<description>Great point. Marketing truly is about changing behavior. The results like purchase conversation rate, website traffic and all the rest don&#039;t apply to everyone. Many 501c3 groups set out to simply change behavior.</description>
		<content:encoded><![CDATA[<p>Great point. Marketing truly is about changing behavior. The results like purchase conversation rate, website traffic and all the rest don&#39;t apply to everyone. Many 501c3 groups set out to simply change behavior.</p>
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