Comments on: We’re All Suckers for Associative Conditioning in Marketing

By: College | Caffeinated » Blog Archive » If the Taj Mahal met a Mexican Prison (on the Internet, in college)…

Fri, 08 Jan 2010 00:56:35 +0000

[...] building a personal brand. I’ve been able to take core concepts from class and relate them to blog posts I read (links are some recent examples of posts that struck a chord with class material). [...]

By: If the Taj Mahal met a Mexican Prison (on the Internet, in college)… « College:Caffeinated

Mon, 14 Dec 2009 16:06:43 +0000

By: College:Caffeinated

College:Caffeinated — Mon, 14 Dec 2009 04:47:47 +0000

[...] building a personal brand. I’ve been able to take core concepts from class and relate them to blog posts I read (links are some recent examples of posts that struck a chord with class [...]

By: Jackie Adkins

Jackie Adkins — Wed, 02 Dec 2009 22:27:43 +0000

Thanks Tom, glad you enjoyed the post!

By: Tom

Tom — Wed, 02 Dec 2009 19:59:09 +0000

Really relevant comments. Has already made me consider this strategy, marketing my product.

Tom

By: Jackie Adkins

Jackie Adkins — Wed, 02 Dec 2009 17:27:43 +0000

Thanks Tom, glad you enjoyed the post!

By: Jackie Adkins

Jackie Adkins — Wed, 02 Dec 2009 15:27:43 +0000

Thanks Tom, glad you enjoyed the post!

By: Tom

Tom — Wed, 02 Dec 2009 12:59:09 +0000

Really relevant comments. Has already made me consider this strategy, marketing my product.

Tom

By: Jackie Adkins

Jackie Adkins — Sat, 21 Nov 2009 14:27:48 +0000

I'm with you, Akash. Your associative conditioning can't be empty in that there's no good product to back it up because eventually, that facade is going to be removed and your product will be revealed for what it really is. So, again, an effective tactic, but one that should be used with caution.

By: Akash Sharma

Akash Sharma — Sat, 21 Nov 2009 09:32:16 +0000

Thanks for sharing the insight Jackie I had heard about using sentiments to relate your products and services before as well but got the full definition of it here.Again its not a bad strategy but you cant base your product just upon this so its just a part of tactical business strategy.
For example Seth Godin when he speaks about ideas there is one thing to be noticed that at some points in his presentation he talks about the people we already know not specifically a cartoon star but people like Jeff Coons,Steve Jobs, Howard Schultz because we are related to these people emotionally as we inspire from there great work, Seth is able to connect us with his speech,again he just can't give examples of such people, he has a great product called Idea Diffusion to talk about.All in all its not a bad tactic to use but we just can't workout without an awesomeness in whatever we are selling.