Comments on: How to Fully Embrace Your Social Media Efforts

By: Jackie Adkins

Jackie Adkins — Fri, 26 Feb 2010 19:35:05 +0000

Awesome, thanks for passing along! Interesting that Asian Fortune 100 companies prefer blogs because they can “control” the conversation more. Personally, I think you have to be willing to relinquish some control to be successful in social.

By: bethcoetzee

bethcoetzee — Fri, 26 Feb 2010 19:30:21 +0000

Hey Jackie, just read this post and it made me think of yours…http://www.readwriteweb.com/enterprise/2010/02/no-surprise-really—fortune-1.php

By: Jackie Adkins

Jackie Adkins — Fri, 26 Feb 2010 14:35:05 +0000

By: bethcoetzee

bethcoetzee — Fri, 26 Feb 2010 14:30:21 +0000

Hey Jackie, just read this post and it made me think of yours…http://www.readwriteweb.com/enterprise/2010/02/no-surprise-really—fortune-1.php

By: Jackie Adkins

Jackie Adkins — Thu, 25 Feb 2010 01:09:28 +0000

“Why wouldn't you?” is a good question, but for some reason, some still don't get it! And even in your examples, the branding people should still be in close communication with events/promotions and each other marketing department, as each of their efforts are largely dependent on each others'. Silos, like bureaucracy, is meant to help gain more efficiency, but, unfortunately we lose some quality when this happens.

By: bethcoetzee

bethcoetzee — Wed, 24 Feb 2010 20:24:10 +0000

All this silo talk (not just your reference, Jackie…it's popping up everywhere) seems silly to me. If I'm going to “silo” anything it's going to be by purpose – one silo for branding, one silo for events & promotions, one for call to action offers, etc. SMM is just one of the vehicles we use to communicate any of these purposes; as are print, radio and other mediums. You are right – you should “fully integrate it with all of your existing marketing and communications platforms.” Why wouldn't you? There are dashboards for simultaneous updates and the petrol for the SMM vehicles is just time – not money.

By: What Word Do You Own?

What Word Do You Own? — Tue, 23 Feb 2010 14:14:14 +0000

[...] since I’ve been thinking lately about how traditional marketing principles fit into social media and digital marketing, I of course wanted to see where social media fits in here, and there’s [...]

By: How the New Campaign Finance Rules Will Change Politics | WeCharts.com

How the New Campaign Finance Rules Will Change Politics | WeCharts.com — Wed, 10 Feb 2010 21:44:49 +0000

[...] How to Fully Embrace Your Social Media Efforts [...]

By: uberVU - social comments

uberVU - social comments — Wed, 10 Feb 2010 07:37:38 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by jackieadkins: Rocking a new post on The Curbside Marketer today “How to FULLY Embrace Your Social Media Efforts” http://bit.ly/aAkbdz...

By: Jackie Adkins

Jackie Adkins — Wed, 10 Feb 2010 01:47:53 +0000

R Weezy –

1.) Thanks for the props. Much love.
2.) I was really expecting to see at least a handful of companies plug their social sites during the Super Bowl. Some would've been better just putting their Twitter URL on screen for 30 seconds instead of the embarrassing ads they went with.