Comments on: Making Love to the Customer http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/ Conversations on Marketing and Social Media Fri, 03 Feb 2012 02:49:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jackie Adkins http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-1000 Jackie Adkins Thu, 25 Feb 2010 06:06:04 +0000 http://www.jackieadkins.com/?p=934#comment-1000 Great examples, Beth! Thanks for sharing! Great examples, Beth! Thanks for sharing!

]]> By: Jackie Adkins http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-1001 Jackie Adkins Thu, 25 Feb 2010 06:05:42 +0000 http://www.jackieadkins.com/?p=934#comment-1001 Somehow this comment slipped under my radar, sorry! You're right, when you don't have a huge budget, little things like this can have a huge impact and are way easy and cheap. And yes, you very often see/hear people complaining about service than praising. Add on top of that how it's cheaper to keep an existing customer than go out and get a new one, and it's almost a no-brainer that you need to do your best to satisfy the customer! Somehow this comment slipped under my radar, sorry! You're right, when you don't have a huge budget, little things like this can have a huge impact and are way easy and cheap. And yes, you very often see/hear people complaining about service than praising. Add on top of that how it's cheaper to keep an existing customer than go out and get a new one, and it's almost a no-brainer that you need to do your best to satisfy the customer!

]]> By: bethcoetzee http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-999 bethcoetzee Thu, 25 Feb 2010 01:47:12 +0000 http://www.jackieadkins.com/?p=934#comment-999 Two things we do at my company come to mind:<br>1) We have note cards the sales team can use to send personalized post-sale notes to their customers. (love letters in the context of your title?)<br>2) Our Customer Service team makes post-sale quality assurance calls. (phone s$% in the context of your title?)<br>To Amber's point - it's the personal that counts. Two things we do at my company come to mind:
1) We have note cards the sales team can use to send personalized post-sale notes to their customers. (love letters in the context of your title?)
2) Our Customer Service team makes post-sale quality assurance calls. (phone s$% in the context of your title?)
To Amber's point – it's the personal that counts.

]]> By: Jackie Adkins http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-687 Jackie Adkins Thu, 25 Feb 2010 01:06:04 +0000 http://www.jackieadkins.com/?p=934#comment-687 Great examples, Beth! Thanks for sharing! Great examples, Beth! Thanks for sharing!

]]> By: Jackie Adkins http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-686 Jackie Adkins Thu, 25 Feb 2010 01:05:42 +0000 http://www.jackieadkins.com/?p=934#comment-686 Somehow this comment slipped under my radar, sorry! You're right, when you don't have a huge budget, little things like this can have a huge impact and are way easy and cheap. And yes, you very often see/hear people complaining about service than praising. Add on top of that how it's cheaper to keep an existing customer than go out and get a new one, and it's almost a no-brainer that you need to do your best to satisfy the customer! Somehow this comment slipped under my radar, sorry! You're right, when you don't have a huge budget, little things like this can have a huge impact and are way easy and cheap. And yes, you very often see/hear people complaining about service than praising. Add on top of that how it's cheaper to keep an existing customer than go out and get a new one, and it's almost a no-brainer that you need to do your best to satisfy the customer!

]]> By: bethcoetzee http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-684 bethcoetzee Wed, 24 Feb 2010 20:47:12 +0000 http://www.jackieadkins.com/?p=934#comment-684 Two things we do at my company come to mind:<br>1) We have note cards the sales team can use to send personalized post-sale notes to their customers. (love letters in the context of your title?)<br>2) Our Customer Service team makes post-sale quality assurance calls. (phone s$% in the context of your title?)<br>To Amber's point - it's the personal that counts. Two things we do at my company come to mind:
1) We have note cards the sales team can use to send personalized post-sale notes to their customers. (love letters in the context of your title?)
2) Our Customer Service team makes post-sale quality assurance calls. (phone s$% in the context of your title?)
To Amber's point – it's the personal that counts.

]]> By: Elisa Doucette http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-669 Elisa Doucette Tue, 16 Feb 2010 20:35:44 +0000 http://www.jackieadkins.com/?p=934#comment-669 It always amazes me how companies don't get this. Especially small businesses. It isn't like you have 8 tons of expendable marketing money to spend. These little touches to let customers and clients know you hear them, you appreciate them and you value them...HUGE!<br><br>I learned once at a conference that (pre-social media) a happy client will recommend 4 of their friends/family/acquaintances to a company. A disgruntled one? They'll tell 11 people. Course with the advent of social media, I could tell 700+ people in a quick Tweet...wouldn't you rather have it be good news than bad?! It always amazes me how companies don't get this. Especially small businesses. It isn't like you have 8 tons of expendable marketing money to spend. These little touches to let customers and clients know you hear them, you appreciate them and you value them…HUGE!

I learned once at a conference that (pre-social media) a happy client will recommend 4 of their friends/family/acquaintances to a company. A disgruntled one? They'll tell 11 people. Course with the advent of social media, I could tell 700+ people in a quick Tweet…wouldn't you rather have it be good news than bad?!

]]> By: DR. WHAW? – February 11, 2010 « One True Sentence http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-662 DR. WHAW? – February 11, 2010 « One True Sentence Fri, 12 Feb 2010 05:07:57 +0000 http://www.jackieadkins.com/?p=934#comment-662 [...] Making Love to the Customer (Jackie Adkins) The title sure catches your eye, huh? Part appeal for better customer service, part actual case study of a situation involving our very own Rebecca Dension. [...] [...] Making Love to the Customer (Jackie Adkins) The title sure catches your eye, huh? Part appeal for better customer service, part actual case study of a situation involving our very own Rebecca Dension. [...]

]]> By: Jackie Adkins http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-661 Jackie Adkins Thu, 11 Feb 2010 20:47:40 +0000 http://www.jackieadkins.com/?p=934#comment-661 Haha, got your attention, eh? <br><br>You're definitely right. I've gotten many letters from companies that it is so blatantly an document they print out hundreds of and send to their customers that it takes away any personal touch they were aiming for. The thing is, these personal touches are so few and far between that when one does come along, it blows me away.<br><br>Thanks for commenting, Tim! Haha, got your attention, eh?

You're definitely right. I've gotten many letters from companies that it is so blatantly an document they print out hundreds of and send to their customers that it takes away any personal touch they were aiming for. The thing is, these personal touches are so few and far between that when one does come along, it blows me away.

Thanks for commenting, Tim!

]]> By: Tim Jahn http://www.jackieadkins.com/2010/02/11/making-love-to-the-customer/comment-page-1/#comment-660 Tim Jahn Thu, 11 Feb 2010 19:46:19 +0000 http://www.jackieadkins.com/?p=934#comment-660 I think this is such a simple area that can make a huge difference, and yet it seems many companies ignore this area. Sometimes the problem is lack of real personality. For example, sending somebody a coupon after a purchase is nice and thoughtful, but if it's just a generic coupon in a direct-mail-looking envelope, I don't think that has the same effect as a hand written letter with some reference to something that happened during your visit.<br><br>Great post title by the way ;) I think this is such a simple area that can make a huge difference, and yet it seems many companies ignore this area. Sometimes the problem is lack of real personality. For example, sending somebody a coupon after a purchase is nice and thoughtful, but if it's just a generic coupon in a direct-mail-looking envelope, I don't think that has the same effect as a hand written letter with some reference to something that happened during your visit.

Great post title by the way ;)

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