Comments on: How Do You Allocate Social Media Spending? http://www.jackieadkins.com/2010/03/04/social-media-budgeting/ Conversations on Marketing and Social Media Fri, 03 Feb 2012 02:49:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jackie Adkins http://www.jackieadkins.com/2010/03/04/social-media-budgeting/comment-page-1/#comment-1053 Jackie Adkins Tue, 09 Mar 2010 20:09:42 +0000 http://www.jackieadkins.com/?p=968#comment-1053 Thanks for stopping by, Katie, and sorry for the delayed response! It's been a busy few days around here.<br><br>I do like the planning, executing, measuring set of buckets, as executing can include the maintenance and promotion pieces that I discussed. Although measurement has always been an important factor online and offline, the new listening tools that we have at our disposal certainly add a new dimension to the measuring process.<br><br>And hey, any time you want to do a little rambling in the comments, you can head on back over here and I'll be more than happy to listen :)<br><br>Thanks again for stopping by! Thanks for stopping by, Katie, and sorry for the delayed response! It's been a busy few days around here.

I do like the planning, executing, measuring set of buckets, as executing can include the maintenance and promotion pieces that I discussed. Although measurement has always been an important factor online and offline, the new listening tools that we have at our disposal certainly add a new dimension to the measuring process.

And hey, any time you want to do a little rambling in the comments, you can head on back over here and I'll be more than happy to listen :)

Thanks again for stopping by!

]]> By: Ashley Lim http://www.jackieadkins.com/2010/03/04/social-media-budgeting/comment-page-1/#comment-1052 Ashley Lim Tue, 09 Mar 2010 19:48:09 +0000 http://www.jackieadkins.com/?p=968#comment-1052 Very clear article there about media budgeting. i think with Social Media, its more than building a site to push out information, but more about being out there, engaging people and listening to them. <br><br>Allow me to introduce Brandtology as a company who can help to 'listen' and even go one step further and provide actionable insights for you to further improve your site/product/service/engagement process. That is crucial in taking basic social media involvement to the next level.<br><br>Ashley Lim<br>Social Media Consultant<br>Brandtology Very clear article there about media budgeting. i think with Social Media, its more than building a site to push out information, but more about being out there, engaging people and listening to them.

Allow me to introduce Brandtology as a company who can help to 'listen' and even go one step further and provide actionable insights for you to further improve your site/product/service/engagement process. That is crucial in taking basic social media involvement to the next level.

Ashley Lim
Social Media Consultant
Brandtology

]]> By: Jackie Adkins http://www.jackieadkins.com/2010/03/04/social-media-budgeting/comment-page-1/#comment-721 Jackie Adkins Tue, 09 Mar 2010 15:09:42 +0000 http://www.jackieadkins.com/?p=968#comment-721 Thanks for stopping by, Katie, and sorry for the delayed response! It's been a busy few days around here.<br><br>I do like the planning, executing, measuring set of buckets, as executing can include the maintenance and promotion pieces that I discussed. Although measurement has always been an important factor online and offline, the new listening tools that we have at our disposal certainly add a new dimension to the measuring process.<br><br>And hey, any time you want to do a little rambling in the comments, you can head on back over here and I'll be more than happy to listen :)<br><br>Thanks again for stopping by! Thanks for stopping by, Katie, and sorry for the delayed response! It's been a busy few days around here.

I do like the planning, executing, measuring set of buckets, as executing can include the maintenance and promotion pieces that I discussed. Although measurement has always been an important factor online and offline, the new listening tools that we have at our disposal certainly add a new dimension to the measuring process.

And hey, any time you want to do a little rambling in the comments, you can head on back over here and I'll be more than happy to listen :)

Thanks again for stopping by!

]]> By: Ashley Lim http://www.jackieadkins.com/2010/03/04/social-media-budgeting/comment-page-1/#comment-720 Ashley Lim Tue, 09 Mar 2010 14:48:09 +0000 http://www.jackieadkins.com/?p=968#comment-720 Very clear article there about media budgeting. i think with Social Media, its more than building a site to push out information, but more about being out there, engaging people and listening to them. <br><br>Allow me to introduce Brandtology as a company who can help to 'listen' and even go one step further and provide actionable insights for you to further improve your site/product/service/engagement process. That is crucial in taking basic social media involvement to the next level.<br><br>Ashley Lim<br>Social Media Consultant<br>Brandtology Very clear article there about media budgeting. i think with Social Media, its more than building a site to push out information, but more about being out there, engaging people and listening to them.

Allow me to introduce Brandtology as a company who can help to 'listen' and even go one step further and provide actionable insights for you to further improve your site/product/service/engagement process. That is crucial in taking basic social media involvement to the next level.

Ashley Lim
Social Media Consultant
Brandtology

]]> By: Katie Morse http://www.jackieadkins.com/2010/03/04/social-media-budgeting/comment-page-1/#comment-719 Katie Morse Fri, 05 Mar 2010 22:20:27 +0000 http://www.jackieadkins.com/?p=968#comment-719 Hm. I like your idea of the three buckets, and think that we'd fit under the "Maintenance" category, though we also could fit under the Promotion category. Tricky.<br><br>What about something like Listening (so that would be Google Alerts, Social Mention, Radian6, BuzzMgr, etc), Measuring (Omniture, WebTrends, Google Analytics, etc) and Engagement (Twitter, Facebook, Blogs, MySpace). Again here we'd fit across all of them, but the key is to determine a few categories according to your business needs, and then place the tools in those "buckets" as necessary.<br><br>Even something as simple as "planning, executing, measuring" could work. <br><br>This comment is probably a slight ramble but I'm full of ideas about this and really like discussions like these!<br><br>Cheers!<br><br>Katie Morse<br>@misskatiemo | Radian6 Hm. I like your idea of the three buckets, and think that we'd fit under the “Maintenance” category, though we also could fit under the Promotion category. Tricky.

What about something like Listening (so that would be Google Alerts, Social Mention, Radian6, BuzzMgr, etc), Measuring (Omniture, WebTrends, Google Analytics, etc) and Engagement (Twitter, Facebook, Blogs, MySpace). Again here we'd fit across all of them, but the key is to determine a few categories according to your business needs, and then place the tools in those “buckets” as necessary.

Even something as simple as “planning, executing, measuring” could work.

This comment is probably a slight ramble but I'm full of ideas about this and really like discussions like these!

Cheers!

Katie Morse
@misskatiemo | Radian6

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