What Word Do You Own?

02.23.2010

When you’re thinking about fast-food, what brand do you think of when you hear the word “fast”? (McDonald’s)
When you think about cell phone providers, who do you think of when you hear the word “network”? (Verizon)
When you think about television stations, who do you think of when you hear “sports”? (ESPN)
See where I’m going with [...]

Comments Read the full article →

A Curler’s Guide to Marketing

02.18.2010

Before we get started, I’d like to invite you to join us tonight at the #u30pro chat on Twitter at 8pm EST. I’ll be guest moderating alongside Scott Hale and we’ll be talking about “Writing with Authority as a Gen Y Blogger.” So, if you want to be cool, drop in and chat with us!
This [...]

Comments Read the full article →

Partly Cloudy with a Chance of Snowpocalypse

02.12.2010

My deepest apologies, but I did not get around to doing a full write up for this week’s analogous friday. Feel free to shout,  yell, degrade, and insult me in the comments for this #FAIL of epic proportions. Or you can just enjoy this awesome video…

Have a terrific weekend!

Comments Read the full article →

Making Love to the Customer

02.11.2010

Valentine’s Day.
No doubt that with those two words, thoughts immediately rushed to your mind.
These thoughts probably ranged from “Valentine’s Day is amazing, it’s the one day where everyone thinks about true love” all the way too “Valentine’s Day literally makes me want to vomit. Twice.”
Well, let’s think back to a time before you had developed [...]

Comments Read the full article →

How to Fully Embrace Your Social Media Efforts

02.09.2010

I’ve been thinking a lot lately about traditional marketing principles and how they fit in with social media. Do they still hold true? Have they changed slightly? Do we need to add something to them? I’ll probably dabble in some of these questions in the next few weeks on here, starting with this…
TRADITIONAL MARKETING
The way [...]

Comments Read the full article →

← Previous Entries

Next Entries →