Knowing When to Quit

04.04.2011

It’s almost inevitable that, no matter what career path you take, you’ll experience times where your job situation is less than ideal. For some folks it may be working under a boss that is unbearable, for others it may be working for a company or brand that simply doesn’t seem to be going anywhere, or [...]

2 comments Read the full article →

New Job: Event Marketing, Here I Come

03.16.2011

To say that I’m excited to put together this blog post is a severe understatement. I’ll get the suspense out of the way right up front: on Monday, I’ll begin my new role at GMR Marketing as an Account Coordinator on their Lowe’s Racing team here in Charlotte. Woohoo! Since I graduated from UNC almost [...]

1 comment Read the full article →

Michael Porter’s Shared Value Theory Explained

01.26.2011

Keeping in line with last week’s post on Malcolm Gladwell, we’re going to touch on the ideas of another business icon today, Michael Porter. Porter was the creator of landmark concepts, including the Five Forces Analysis, that are taught in business courses around the world, and he currently serves as a professor at the Harvard Business [...]

4 comments Read the full article →

Quora’s Growth Explained By Malcolm Gladwell

01.20.2011

I’ve just finished reading Malcolm Gladwell’s The Tipping Point (i know, a little late on checking that one out), and I couldn’t help but to think about how it helps explain the nearly meteoric growth of the question and answer site, Quora, lately. A lot has been made about how other sites, Yahoo! Answers, Facebook’s Questions, and [...]

2 comments Read the full article →

“Customer” is a Dirty Word

12.14.2010

The word “customer” just seems so…dirty. To me, it sounds like the people that are buying your product are being taken advantage of. It indicates a *one-way* relationship. You trick them into buying your widgets and they give you money. Your magical marketing messages put a spell on them, which, makes them buy something they [...]

1 comment Read the full article →

← Previous Entries

Next Entries →