It has been quite a while, but it’s about time to bring back some Analogous Friday here on The Curbside Marketer. I still don’t know if “Analogous” is an actual word (can someone consult Words With Friends on that one?) Anyways, for those who weren’t around last time, here’s how it works. I take a funny video from the web that you’ll hopefully enjoy on its own. Then, afterwards, I’ll draw some asinine comparison to that and a topic or conclusion that you can relate to marketing, business, or life in general. So strap yourself in, today’s video is a wild ride…
Get Out of Your Own Little World
I see it happen time and time again where a brand gets so caught up in their own little world and their own priorities, goals, and initiatives that they end up alienating their own audience. Remember that you don’t own whatever space you’re in, especially in social media, so treat it accordingly. The second that you waltz in there and disregard the wants/needs of your audience, then you’re going to tick them off pretty quickly. Also, just because you think a fancy new widget that does X is the best thing since sliced bread, that doesn’t mean your consumers think so too.Know your consumer. Not unlike trying to ride a fire extenguisher on a crowded subway.
Don’t Do Something Just Because You Can
Just because you have a tool at your disposal, that doesn’t mean that it’s meant to be used at that time. Pinterest may be the big thing right now, but that doesn’t mean Joe needs to create an account for his auto repair shop. Look at your situation, know the environment you’re in, and then determine if you should use the tool. Is there a fire? Use the extinguisher. No fire? Probably not a good idea.
Think Outside the Box
Man, those first two were some downers, huh? Don’t do this. Don’t do that. Here’s a bit more fun of a takeaway. Just because something was used for a specific in the past, that doesn’t mean that’s the best use for it in the future. How many uses of a tennis ball can you think of? When is a fire extinguisher not a fire extinguisher? Whenever the heck you want it to be something else!