Quora’s Growth Explained By Malcolm Gladwell

01.20.2011

I’ve just finished reading Malcolm Gladwell’s The Tipping Point (i know, a little late on checking that one out), and I couldn’t help but to think about how it helps explain the nearly meteoric growth of the question and answer site, Quora, lately. A lot has been made about how other sites, Yahoo! Answers, Facebook’s Questions, and [...]

2 comments Read the full article →

“Customer” is a Dirty Word

12.14.2010

The word “customer” just seems so…dirty. To me, it sounds like the people that are buying your product are being taken advantage of. It indicates a *one-way* relationship. You trick them into buying your widgets and they give you money. Your magical marketing messages put a spell on them, which, makes them buy something they [...]

1 comment Read the full article →

Making Experiential & Social Media Marketing Play Nice

12.13.2010

At first, experiential marketing and social media marketing seem like they’re on two opposite ends of the spectrum. Social media takes place online in front of a computer screen. Experiential, in the sense that I’m talking about it (creating branded experiences at events like sporting and entertainment venues) is all about offline and face-to-face interactions. [...]

0 comments Read the full article →

The 2010 Marketer’s Christmas List

12.08.2010

The holidays are upon us! During the month of December, you’re likely to wonder what to get some of your friends for the holidays, or maybe you’re even looking for ideas as to what you want for yourself this holiday season. Well, have no fear, we’ve got you covered here at the Curbside Marketer with [...]

0 comments Read the full article →

When A Big Idea Isn’t Enough

11.11.2010

Fascinating, isn’t it? How we celebrate the big ticket, creative ideas in the world of marketing and advertising? Awards are given out to folks who came up with a single ingenious idea for their brand. Blog posts are written to highlight what you would think are Oscar winning ideas. Twitter goes wild sharing the links. But [...]

2 comments Read the full article →

← Previous Entries

Next Entries →